When someone finally decides to get help, they start with a search, whether that's typed into Google or asked of ChatGPT. If your clinic isn't part of the answer, the patient never learns you exist, and books with whoever was. We run Google Ads and Local SEO for the volume that's on Google today, and AI search optimisation (GEO) for where search is heading.
Your mission is to help patients. Ours is to make sure they can find you.
A patient who can't find you doesn't wait around. They find the clinic down the road instead, or the one that answers clearly when they ask an AI system for a recommendation. This isn't just marketing. For a lot of patients, being able to find the right care is the whole problem, not a nice-to-have.
We keep this simple, transparent and grounded in good practice: no exaggerated claims, no keyword stuffing that reads oddly to an actual human, and clear reporting on what's genuinely moving.
GEO is where search is heading. Google Ads and Local SEO are where most of today's patient volume still is. We don't pick one, we run both, alongside the foundations that make either work.
Clear answers, structured content and consistent details about your clinic, written so AI systems can find and trust them. GEO is genuinely new. We apply current best practice honestly, and we don't promise a specific citation.
Search campaigns built around exactly what a prospective patient types when they need your kind of care. Ad spend goes direct to Google, we take no percentage of it, and reporting shows what's actually converting, not just clicks.
Your Google Business Profile kept accurate and active, plus the on-page and local signals that help you rank for searches tied to where your clinic actually is.
Research into the specific terms patients use for your specialty, not generic industry language, then pages and content built to answer them clearly.
Site speed, crawlability, structured data and mobile performance fixed properly, so nothing invisible is holding your rankings back.
A simple system for asking happy patients for reviews, and responding properly to the ones that come in. Reviews influence human decisions and what AI systems say about you.
We guarantee the work gets done to current best-practice standard: your clinic's information made clear, structured and consistent enough for AI systems to find. We don't guarantee AI citations, because nobody honestly can yet. It's too new a discipline for anyone to promise ranking outcomes in ChatGPT or AI Overviews.
Google Ads and Local SEO are more established, and that's where our 15 new patient enquiries in your first 90 days guarantee applies, on marketing retainers. Bespoke work sits outside it. See how the guarantee works.
Search and AI systems both look for the same underlying signals: a clear, consistent entity; direct answers; corroboration from reviews and citations; and evidence the information is current. Local SEO, an active Google Business Profile, structured content and GEO all feed the same picture, so building one strengthens the others.
More enquiries are only useful if someone answers them. Once your clinic is being found, the next question is whether you can handle what comes in, and whether patients who discover you on social rather than search need a different approach.
If enquiries already sit unanswered or letters pile up, more traffic just makes that worse. See how we fix the capacity side →
If your clinic is more discovery-led (aesthetics, wellness, cosmetic work), patients scroll before they search. See the advertising side →
A full audit and rebuilt SEO foundations after a period of declining traffic, now levelling out and being cited by AI search. Read the case study →
Traditional SEO targets Google's search results. GEO (generative engine optimisation) targets AI systems like ChatGPT, Gemini and Google's AI Overviews, which answer in a paragraph rather than a list of links. The mechanics overlap, structure, clarity and trust still matter, but what counts as a good result is different. We run both, because most clinics still get real volume from classic Google search today.
No, and we'd be wary of anyone who does. Rankings depend on factors outside any agency's control, including what Google and AI systems change next. What we do guarantee, on a marketing retainer, is 15 new patient enquiries in your first 90 days, or you stop paying until we deliver them.
No. Ad spend goes direct to Google. We charge a fixed monthly fee regardless of what you spend, so there's no incentive for us to push your budget up.
It depends on your specialty and location, but Local SEO and Google Business Profile work tend to move faster than broader organic SEO, often within the first few weeks. GEO is newer and slower to judge, which is why we're upfront that it's a methodology, not a guaranteed outcome.
"Organic traffic has grown steadily since and we're consistently getting enquiries from people who are actually the right fit for what we offer."
One 30-minute call. We'll tell you honestly whether search-led marketing is what your clinic needs.
Book a discovery call →