For clinics patients discover rather than search for. When someone is scrolling and hasn't picked a clinic yet, the right ad in front of the right person is how you get chosen. We run Meta advertising end to end: strategy, creative, and the compliance checks that keep it live.
Health claims checked by an Associate Nutritionist before anything runs.
Somebody thinking about a skin treatment, a hair loss consultation or a wellness programme often doesn't have a specific clinic in mind. They're scrolling, not searching. Advertising that shows up well, looks credible, and says something true is how a clinic gets chosen in that moment, before the patient ever types a search query.
Ads work best alongside your wider marketing, not on their own. We'll be straightforward about whether the numbers make sense before we start, even if that means starting smaller than you'd like.
Four things have to work together for discovery-led advertising to actually convert.
We use Meta's Advantage+ AI where it earns its place, and manage campaigns manually where that works better. Which one leads depends on the clinic, the budget and what we're seeing in the numbers. Our job is the strategy, creative and structure, and knowing when a judgement call needs a human rather than the algorithm.
Creative is designed in-house to look and sound like your clinic, not a stock template. We can generate it with AI where that suits you, or help with scripting, filming and editing if you'd rather appear on camera yourself.
Health claims in ad copy sit in a genuine grey area, and getting it wrong can mean an account suspension, not just a wasted ad. Eva, our co-founder, is an Associate Nutritionist and checks every health claim before it runs, so we catch problems before Meta does.
An ad that works still has to land somewhere credible. We tidy up the Facebook and Instagram profile itself, so a patient who clicks through and has a look around still sees a clinic worth trusting.
Most clinics we work with need some of both. We'll help you work out the split on the call, not guess it from a webpage.
Even discovery-led clinics get searched for once a patient knows your name. See the search side →
Real work for real clinics, shown honestly, with the results behind it. Read the case studies →
We write it, working from what we learn about your clinic on the discovery call. You'll see and approve everything before it goes live.
Eva, our co-founder, is an Associate Nutritionist and checks every health claim before anything runs. If a claim sits in a grey area, we'll flag it and suggest a version that says the same thing safely, rather than risk an account suspension.
Advantage+ is Meta's own AI campaign engine: it tests audiences and placements at a scale a human manually adjusting settings can't match. Our job is feeding it the right creative and structure, and stepping in when a judgement call needs a human rather than the algorithm.
Meta campaigns typically need 30 to 45 days to move through Meta's own learning phase before performance settles, so results tend to land in the second half of your first 90 days rather than week one. We'll set that expectation clearly before you start.
"Eva has been managing my Facebook and Instagram since January 2025, and the results have been amazing."
One call, and you'll know whether discovery-led advertising is worth it for you.
Book a discovery call →