Case study · Get found

Getting a Surrey clinic found for the searches that bring in patients.

BZ Clinic runs specialist neurodevelopmental assessments in Surrey. Alongside the admin work we did for them, we ran the Local SEO and on-page website SEO to make sure the people searching for exactly that, in their area, find BZ rather than someone else.

Book a discovery call → See what we did

A separate track of work from the AI letter tool we built for the same clinic.

Where it stands

Found by the right patients, locally

Nearly 1 in 2 people who search the clinic by name click through to the site
Page one for high-intent local searches like "autism assessment surrey"
Every month steady Google Business Profile actions: calls, bookings and directions
The challenge

A specialist clinic that people had to be able to find

Neurodevelopmental assessment is high-intent, high-consideration work. When someone in the area searches for an autism or ADHD assessment, they're often ready to act. The job was to make sure BZ showed up clearly at that moment, on Google and on the map, with a profile and a website that earned the click.

High-intent local search, where being on page one is the difference between an enquiry and a miss.

What we did

Local SEO and website SEO, working together

Getting found locally is part Google Business Profile, part on-page work, part making sure the whole site is clear and trustworthy. We did all three.

  • Optimised the Google Business Profile so the clinic shows up in local map results and turns views into calls, bookings and directions
  • On-page SEO across the key pages, targeting the high-intent searches patients actually use in the area
  • Tightened the site structure and content so both Google and patients can quickly see who the clinic is and what it does
  • Made the clinic's expertise and credibility clear on the page, which matters more than ever for health searches
  • Kept the technical foundations clean, so nothing on the site holds back the rankings
BZ Clinic's Google Business Profile showing a 5.0 rating from 19 Google reviews
5.0 from 19 Google reviews
Said plainly

Local SEO for a specialist clinic isn't about vanity rankings. It's about being visible for the exact searches that bring a ready-to-book patient to your door, and making the profile and website good enough that they choose you when they get there.

Where this fits

This is what "get found" work actually looks like

Get found

See the full SEO and AI search service this case study is built on. See how it works →

BZ Clinic: the AI tool

We also cut this clinic's letter-writing from an hour to minutes. See the sister case study. Read the AI case study →

Are patients finding you, or the clinic down the road?

One call, and we'll tell you honestly where your clinic stands in local search.

Book a discovery call →